People leave Loomly over the shape of the ladder, not over anything missing inside a tier. Its packages close off social accounts and users at the same time, and the next one sits a long way above. The usual exits are Planable, Sendible, Later and CoSchedule, and each counts the price differently.
The problem is not a feature, it is the ladder
Hardly anyone leaves Loomly complaining about the calendar or the approvals. They leave when renewal comes round and they find the tier they are on has run out by one client or one person, and that the next one costs five times as much.
That happens because the package closes off two things at once: social profiles and users. And those two grow along paths that have nothing to do with each other. Profiles go up when you sign a client, seats go up when you hire or when somebody joins for a season. When both hang off the same tier, you jump on whichever fills first even though the other is still half empty, and you pay the whole difference.
So the useful comparison when looking for an alternative is not a grid of ticks but three questions: what unit gets charged, what exactly happens when the fourth person arrives, and on which tier approval shows up. Everything else looks fairly similar across tools in this family.
What each one costs today
These come from each vendor's own page, in its own currency and before tax. Compare with care: a $39 plan with three profiles and a $65 plan with twelve are not the same product at two prices, they are two different things.
| Tool | Plan | Published price | What it includes |
|---|---|---|---|
| Loomly | Starter | $65 a month | 12 profiles and 3 users |
| Loomly | Beyond | $332 a month | 60 profiles and unlimited users |
| Sendible | Core | about $35 a month | 6 profiles, 1 workspace, no cap on users |
| Sendible | Plus | about $99 a month | 18 profiles across 3 workspaces |
| Sendible | Premium | about $169 a month, billed annually | 42 profiles across 7 workspaces |
| Later | Starter | $25 a month | One social set of 8 profiles, 1 user |
| Later | Growth | $50 a month | 2 sets, 2 users, approvals and social inbox |
| Later | Scale | $110 a month | 6 sets, 4 users, unlimited posts |
| CoSchedule | Starter | $39 a month | 3 profiles and 1 user, no extra seats |
| CoSchedule | Professional | $59 a month | 5 profiles, 2 users, white label reports |
| CoSchedule | Suite | from $69 a month, custom | Unlimited profiles and users |
Prices checked on 8 September 2026: Loomly, Sendible, Later, CoSchedule.
The Sendible figures are a secondary source: its page renders the price cards with JavaScript and they could not be read directly on the day of the check. The structure is confirmed on the page itself, and that is what matters here: it counts by workspace, with profiles included and no cap on users on any plan.
One name is missing from that table on purpose. Planable turns up on any list of Loomly alternatives and deserves to, but there is no verified reading today of its prices or of its per tier limits, so it gets no figures and no feature claims here. What it does and who it suits is covered in its own place, in the Planable alternatives round up.
The four exits, and what each one solves
Sendible is the direct exit from the user problem. It counts by workspaces, which in its vocabulary are brands or locations, and it caps the number of people on no plan at all. If what pushed you out of Loomly was the third or fourth person, that number stops existing here. Assignment and approvals appear from its second tier, and it has a feature called Client Connect that lets the client connect their own profiles without handing you a password, which is a good and uncommon detail. White label, on the other hand, is a paid add on for the upper tiers rather than something included.
Later organises work by social sets: a closed block of eight profiles that maps quite well onto "one client". That is comfortable when each client really is that, and expensive when you have many clients on two networks each. The point that matters for anyone leaving Loomly in search of approvals is that in Later the approvals and the social inbox are not on the entry plan: they arrive on the middle tier.
CoSchedule hands out profiles and seats tier by tier, and charges for extras one at a time instead of forcing a jump. One more profile is five dollars a month, one more seat is twenty nine. It is the opposite of the closed package, and for an agency that grows one client at a time that is usually exactly what it was looking for. Two limits are worth knowing first: its entry plan takes no additional seats, and its middle plan caps out at three users.
Planable rounds out the list and comes up whenever the conversation is about reviewing and commenting before anything is published. It gets no price and no feature claim here for the reason given above.
The same case, told four times
Go back to the agency that falls out of Loomly: four people, five clients, three networks each. Fifteen profiles and four people.
In Sendible the four people do not count, and what decides the price is how many workspaces you need to keep those five clients apart. In Later, fifteen profiles fit into two sets, but the four people force you up to the top tier, so the team is what rules. In CoSchedule you start on the middle plan and buy the missing profiles and the missing seat by the unit, although that plan's three user cap bites exactly at four people. In Loomly, as we have seen, you jump the whole way.
Change one number and the order flips. If that same agency were two people with ten clients, the profiles would rise to thirty and the deciding number would be connected accounts rather than headcount: Later would get expensive at once, Sendible would come down to how many workspaces you need, and CoSchedule would start adding five dollars per profile until the total no longer looks like a $59 plan. That is the exercise to do before signing, and no comparison table does it for you.
Four tools, four different answers to the same case. The practical takeaway is to run the numbers you expect to have in twelve months rather than the ones on your screen today, and to write down which of the three, clients, profiles or people, has grown fastest over the past year. That single line predicts your next invoice better than any feature grid.
Everything in this article happens in one place in GoFeed.
Try it freeWhere GoFeed fits on this list
Here the unit is the workspace. The limits belong to the whole workspace rather than to each person: adding an intern for the summer does not move the fee, and removing them in September does not either. There is no client quota, and client portal users consume no seat, which is the difference you feel most when the person who wants to look before publishing is the client rather than your own team.
Approval takes one yes. In an agency workspace it is switched on client by client: with it on, the post waits for your team's approval from the app or the client's from their own portal, whichever comes first, and the client can send it back with the reason; with it off, the post is scheduled straight away. An in house workspace has no clients, so every post waits for one teammate. How it works is on the approvals page, and the current figures are on the pricing page, which reads the live catalogue.
What this list does not cover, and what does exist here, is everything after publishing: an inbox where messages, comments and reviews are three kinds of the same object, and an agency commercial block with quotes, contracts and invoices carrying your own series and your own VAT rate, the Spanish VAT. There is an honest gap in the other direction too, and it is the network list: there are fourteen, and X is not among them.
What Loomly does better
Before moving an entire calendar it is worth being clear about what you would lose, because there are two things Loomly does better than almost everything on this list.
The first is its post ideas. They solve the blank calendar better than any template bank, suggesting dates, themes and hooks as you go. If your real problem is what to say on Monday, none of the four alternatives above will hand you that with the same ease.
The second is that its approval flow with roles is already in the entry plan rather than kept for the upper tiers. Set that against Later, where approvals arrive on the middle tier, and you can see Loomly being generous precisely in the feature many teams chose it for. Add unlimited calendars on every plan and a chat based AI assistant included across the range.
If you run few brands, approve a lot internally and the team is stable, staying is a defensible decision: the jump that worries you may never arrive. The piece by piece comparison with this product is in GoFeed against Loomly, and the longer read on how workspace priced tools count is in the Sendible alternatives round up.