Sendible alternatives: five ways to charge for the same work

The billing unit is the comparison

Five tools in this category do roughly the same thing when you open them: calendar, publishing across several networks, inbox, reports. Comparing them feature by feature produces enormous tables where almost everything says yes and nothing gets decided. The comparison that does decide is which unit multiplies your invoice, because that unit is the one that is going to grow.

Each of those units rewards one kind of agency and punishes another. A per person model is a bargain for somebody carrying many brands with two hands, and absurd for a team of eight managing six accounts. A per client model is comfortable while the clients are large, and expensive as soon as the roster fills up with local shops carrying one Instagram account each.

None of that is visible on a feature comparison, which is why so many agencies pick a tool that fits the work they do today and outgrow the price of it within a year. The unit is the only part of the contract that compounds.

The same engagement, five invoices

For the units to be comparable you need a concrete case. Take an agency with six clients, 18 social profiles shared between them, and three people working. It is not an extreme case: it is the average agency that starts thinking about changing tools.

Prices checked on 8 September 2026: Sendible, Vista Social, SocialPilot, Loomly, Agorapulse.

That table needs three warnings, and without them it is worth nothing. First: the Sendible figures come from a secondary source, because its page draws the cards with JavaScript and the reading could not extract them; the tier structure is theirs and is confirmed. Second: the SocialPilot page served its amounts in Indian rupees at the time of the reading, most likely because of geolocation, and they are not converted here because converting would mean inventing a figure the provider did not publish. Third: the dollar prices include no conversion and no VAT, the tax that applies across the EU, and none of the five pages mentions Spanish VAT at all.

With those warnings in place, what the table teaches is not which one is cheapest, because that changes with every case, but how much the answer moves depending on what grows. Change the assumption to nine clients with the same 18 profiles and Sendible climbs a whole tier while the others do not move. Change it to three clients with 40 profiles and the order turns over. Which is why the useful question before signing is not what it costs today but which part of your business grows first next year, and which of these units is hooked straight onto that part.

Cheap per profile: Vista Social and SocialPilot

These two come out best when the sum is done by dividing the price by social profiles. Vista Social puts 30 profiles and four seats on its middle tier, and SocialPilot puts 30 accounts and three users on its own, with the added advantage of selling a loose account at a list price instead of forcing a jump.

The trade off is in how those packages fill up. In Vista Social, profiles and seats rise together, so you can move up a tier for hiring a third person while profiles sit spare, and the other way round. In SocialPilot the entry tier carries a single user, with no client seats and no approval workflow, which means the cheap plan is not an agency product and the tier to look at is the second one.

There is a detailed look at each in the Vista Social comparison, which goes into the coupling between profiles and seats, the part that catches people out.

Closed packages and per person pricing: Loomly and Agorapulse

Loomly sells very closed packages, very far apart. Starter carries 12 accounts and three users; Beyond jumps to 60 accounts and unlimited users. There is nothing in between, so the agency in the example, with 18 profiles, misses Starter by six accounts and lands on a tier four times larger than it needs. That jump is the most repeated complaint of people who leave.

Agorapulse counts people. Every tier includes 10 social profiles and the rest are paid for separately, between 10 and 15 dollars a month each according to its own page. With three people and 18 profiles the bill is three licences plus eight extra profiles, and it should be said that its page does not clarify how many users come included in the base price of each tier, so the calculation above is a reasonable reading rather than an official figure. The per person model has a structural consequence: the intern who only logs in to look at the calendar costs the same as the account director.

That consequence gets paid in odd places. Teams charged per person end up sharing one login between three, which is exactly what destroys the record of who approved what and when, the very thing the tool was bought for. A model that does not count seats has no such perverse incentive: everybody logs in under their own name because it costs nothing for them to do so.

Where the client walks in, which is where they really separate

Everything above is arithmetic. The difference of substance appears when you ask what the client sees and where they see it from, and there the five pricing pages say very different things.

• Sendible has Client Connect, which lets the client link their own profiles without handing you a password, and team approval from its second tier. White label is a paid add on from the higher tiers.
• Vista Social is the most explicit: white label on reports and on the dashboard from the Scale plan, with client profile connect on that same tier.
• SocialPilot gives unlimited client seats and client approval from Premium, with white label reports at the same level.
• Loomly offers custom branding with a subdomain, logo and favicon from Beyond, but its page does not clarify whether that amounts to a portal the client logs into or only visual branding on the agency's own dashboard.
• Agorapulse publishes no white label on any tier of its pricing page.

In GoFeed the client portal is an agency workspace feature: the client signs in with their own account, approves what is going to be published, sees their reports and downloads their documents. Approvals also exist in in house workspaces, with no client on the other side. How that is assembled is on the client portal page, and the price, which is per workspace rather than per seat, is read from the pricing page.

What each one does better

None of these five is a worse version of the others, and a comparison hinting otherwise is not credible.

Sendible carries unlimited users on every plan, the cheapest included, and a 14 day trial with no card. It has also spent more than a decade polishing the same product, with a long integration list and an agency workflow that has survived a great many API changes. The detailed look is in the Sendible comparison.

Vista Social is the only one on this list publishing white label on the whole dashboard, not only on reports, on a self serve tier with the price printed, and it gives multi stage approval from its second level.

SocialPilot sells the marginal unit at a list price, which is what makes a model genuinely predictable, and gives unlimited client seats from Premium.

Loomly includes approval workflows and roles on its entry plan already, discounts 25 % for annual billing and offers 50 % for life to nonprofits that provide documentation.

Agorapulse publishes support response commitments that improve tier by tier, down to under 30 minutes on its custom plan, a transparently declared historical data retention window, and a 30 day trial with no card, the longest of the five.

What none of the five pricing pages mentions matters as much as what they do, and that reading by category, with names from outside this list, is in the best agency tools round up.