Tools
Calculators with no sign-up: everything runs in your browser and what you type never leaves it.
What your stack costs, added up
Tick what you pay for today and compare the sum against covering the same work in one place, with dated rates.
Engagement rate calculator, all four formulas
Work out a post engagement rate on all four bases at once: followers, reach, impressions and views. No sign-up, and what you type never leaves your browser.
CPM, CPC, CPA and ROAS for a campaign
Enter a campaign spend, impressions, clicks, conversions and revenue to get CPM, CPC, CPA and ROAS, plus the CTR and conversion rate behind them.
UTM links that do not split your report
Build links with utm_source, utm_medium and utm_campaign written properly, with no spaces and no capitals to split a report in half.
How much text fits on each network
Paste your text, tick your networks and see at once where it fits, where it does not and what would be cut, plus the files and formats each one takes.
Sizes and safe zones, network by network
Pick a network and a format to get the canvas in pixels, the aspect ratio it accepts and the file limits. Thirteen networks, no sign-up.
What to charge for a reel, from your own numbers
Price one piece from the hours it really takes, your own hourly rate and the extras, and see what you would actually earn per hour.
From cost per hour to a monthly retainer
Turn your loaded cost per hour into a monthly retainer for one client, and compare the same month priced as a retainer, per deliverable and by the hour.
How many clients fit into one person's month
Work out the hours one client costs per month and how many of them fit into one person's real month, with the unbillable hours inside the sum.
A content calendar you can download
Say how many pieces you publish a week, on which networks and with which pillars, and take the whole calendar away as a CSV for your spreadsheet.
How much budget a campaign needs before it learns
Work an ad budget backwards: the conversions each ad set needs, your expected cost per conversion and the weeks, with the daily figure you type in.
Check your bio, without anybody rewriting it
Paste your bio and check length, plain words, call to action, line breaks and emoji. It diagnoses and explains every finding; it never writes text for you.
Each one comes out of an article that takes its time explaining it, and they are all in comparisons and guides.
Fourteen days to decide
Connect one account and schedule a week. If it does not fit, cancel before day 15 and pay nothing.