Tools
An article can explain a formula and it cannot ask you for your own numbers. These calculators can, and not one of them asks for an account or sends anything anywhere: the sum happens in your browser and leaves with you when you close the tab.
- What your stack costs, added upTick what you pay for today and compare the sum against covering the same work in one place, with dated rates.
- Engagement rate calculator, all four formulasWork out a post engagement rate on all four bases at once: followers, reach, impressions and views. No sign-up, nothing leaves your browser.
- CPM, CPC, CPA and ROAS for a campaignEnter a campaign spend, impressions, clicks, conversions and revenue to get CPM, CPC, CPA and ROAS, plus the CTR and conversion rate behind them.
- UTM links that do not split your reportBuild links with utm_source, utm_medium and utm_campaign written properly, with no spaces and no capitals to split a report in half.
- How much text fits on each networkPaste your text, tick your networks and see at once where it fits, where it does not and what would be cut, plus the files and formats each one takes.
- Sizes and safe zones, network by networkPick a network and a format to get the canvas in pixels, the aspect ratio it accepts and the file limits. Fourteen networks, no sign-up.
- What to charge for a reel, from your own numbersPrice one piece from the hours it really takes, your own hourly rate and the extras, and see what you would actually earn per hour.
- From cost per hour to a monthly retainerTurn your loaded cost per hour into a monthly retainer for one client, and compare the same month priced as a retainer, per deliverable and by the hour.
- How many clients fit into one person's monthWork out the hours one client costs per month and how many of them fit into one person's real month, with the unbillable hours inside the sum.
- A content calendar you can downloadSay how many pieces you publish a week, on which networks and with which pillars, and take the whole calendar away as a CSV for your spreadsheet.
- How much budget a campaign needs before it learnsWork an ad budget backwards: the conversions each ad set needs, your expected cost per conversion and the weeks, with the daily figure you type in.
- Check your bio, without anybody rewriting itPaste your bio and check length, plain words, call to action, line breaks and emoji. It diagnoses and explains every finding; it never writes text for you.
Each one comes out of an article that takes its time explaining it, and they are all in comparisons and guides.