Guides
What you need to know to run other people's accounts or your own. Frequency, formats, metrics, ads, and the business behind all of it.
Instagram post size, and the sizes for every other network
The ratios each network and format accepts, the characters that fit and the maximum length, read out of the module that blocks a publish when they do not.
Repurposing content across networks without it showing
What travels from one network to another is the idea; the format, the caption and the call to action get rewritten every time.
How to send your agency's email from your own domain
One subdomain, three DNS records and a region you choose once: what it takes for your emails to leave from your own address.
Setting up a custom domain: the app and the portal at app.youragency.com
A subdomain of yours, one CNAME record and a certificate that issues itself: what the Custom domain add-on does and what it does not.
How often to post on each network: one answer per account type
The right frequency is not the one a guru recommends, it is the one you can hold through the month when everything goes wrong.
The craft, not the product
These guides read fine without being a customer and without opening GoFeed. They are about running an account: how often to post on each network, which formats still work next month, which metrics a client reads and which mean nothing, and how to run an ad campaign beside the content you already publish.
They are also about the business, which is the half almost nobody writes down: what to charge, how to put a quote in front of someone, and how to hand over a monthly report that is not just a list of numbers.
Ways of working, not brands
Several guides compare ways of working rather than products: when you need a scheduler and when the network's own one is enough, what you gain by pulling every account's messages into one inbox, and what you lose the day you automate a reply.