Guides
How accounts are run: frequency, formats, metrics, ads and the business behind them.
Guides
Reading an ad report without fooling yourself
Audiences: when to stop targeting
Narrowing too far takes data away from the system, and past a point a small audience is what makes a campaign expensive.
From organic content to advertising: what to promote and when
The pieces people save and share are the candidates; likes measure sympathy rather than usefulness to a stranger.
Ad creative: how many variants and how to rotate them
Three or four genuinely different variants, rotated when the numbers say they are worn out rather than on a schedule.
Measuring without cookies: UTMs, attribution and realistic expectations
The platform and your analytics count different things, and anyone expecting them to match argues with numbers every month.
Meta campaign structure: how many ad sets and why
Every ad set needs its own volume of conversions, so splitting the budget multiplies the time spent learning.
Contracts and deliverables: what to write so month three stays quiet
Almost every month three argument was sitting in an empty box of the contract: revisions, deadlines or account ownership.
How to request client access without holding their passwords
Every platform has delegated role based access, and using it is the difference between a clean exit and a support ticket.
Client churn: the signals that show up two months earlier
A client who is leaving stops approving, stops reading the report and changes contact long before they say anything.
How many clients one person can handle: the sum nobody does
Capacity is measured in hours and not in logos, and coordination eats considerably more than anyone calculates.
A content calendar that survives a busy month
Two weeks locked, a month sketched and three pieces in reserve: a calendar always breaks in the same place.
Community in DMs: what to automate and what to answer yourself
Automate what is repeatable and verifiable, answer the rest, and remember that Meta closes the reply window at 24 hours.
Hashtags in 2026: what they still do and what they no longer do
They still work as a topic label and they barely move reach any more, so it is worth using them for something else.
The monthly client report as a renewal tool
A report gets read when it says what happened, what you decide because of it and what you will do next month.
How to read reach: why it rises on a bad day and falls on a good one
Reach counts people and not times shown, and that difference explains almost every argument about a monthly report.
CPM, CPC, CPA and ROAS: what each one means when a client asks
Four acronyms measuring different things, and a ROAS is only good or bad once you put it next to your margin.
Client onboarding in one week: the checklist
The first five days decide the quarter, and they almost always get stuck on the same box: who approves the work.
Content pillars: how to split the month without repeating yourself
Three or four pillars and a written split prevent the month in which everything you published looks the same.
The minimum budget to learn anything: what a campaign really needs
Budget is not decided by what you have spare, but by the conversions the system needs in order to learn anything.
The first three seconds of a reel: what to test and how to measure it
A hook is tested one variable at a time, and retention only means something when you compare it with your own reels.
Engagement rate: the four formulas and which one to use with a client
The same post has four different engagement rates, and the argument with a client starts the day you switch base.
Instagram post size, and the sizes for every other network
The ratios each network and format accepts, the characters that fit and the maximum length, read out of the module that blocks a publish when they do not.
Repurposing content across networks without it showing
What travels from one network to another is the idea; the format, the caption and the call to action get rewritten every time.
How to send your agency's email from your own domain
One subdomain, three DNS records and a region you choose once: what it takes for your emails to leave from your own address.
Setting up a custom domain: the app and the portal at app.youragency.com
A subdomain of yours, one CNAME record and a certificate that issues itself: what the Custom domain add-on does and what it does not.
How much to charge for a reel: working out your rate
Your rate comes from timing three real pieces and writing down what is included, not from what the account you admire charges.
How to price social media management: three models and their numbers
The three usual models leave very different margins, and the one you pick decides how many clients you can carry.
How often to post on each network: one answer per account type
The right frequency is not the one a guru recommends, it is the one you can hold through the month when everything goes wrong.
The craft, not the product
These guides read fine without being a customer and without opening GoFeed. They are about running an account: how often to post on each network, which formats still work next month, which metrics a client reads and which mean nothing, and how to run an ad campaign beside the content you already publish.
They are also about the business, which is the half almost nobody writes down: what to charge, how to put a quote in front of someone, and how to hand over a monthly report that is not just a list of numbers.
Ways of working, not brands
Several guides compare ways of working rather than products: when you need a scheduler and when the network's own one is enough, what you gain by pulling every account's messages into one inbox, and what you lose the day you automate a reply.
Fourteen days to decide
Connect one account and schedule a week. If it does not fit, cancel before day 15 and pay nothing.