Assembly, formerly Copilot, is a client portal with a CRM, messaging and an app builder, and it charges by internal users and by active contacts at the same time. It does not publish to social networks and offers no resale mode. GoFeed runs the content work for each brand and opens that portal without counting heads on the client side.
What each column covers
Both tools start from the same idea: the client needs a place of their own to walk into, see the work and ask questions. After that they diverge so far that the comparison only helps if you know where each one comes from. Assembly comes from the professional services firm that delivers inside a portal. GoFeed comes from the social work of an agency that also needs the client to approve.
| Assembly | GoFeed | |
|---|---|---|
| Portal the client logs into | Yes | Yes, in agency workspaces |
| CRM for deals and contacts | Yes | Yes, in agency workspaces |
| Social publishing | Not mentioned on its pricing page | Yes, on fourteen networks |
| Social analytics | Not mentioned on its pricing page | Yes, on six networks |
| Client approval of a post | Client access permissions | Yes, or your team approves it |
| App builder of its own | Yes | No |
| Resale mode for the platform | None published | No |
| The price is calculated per | Internal users and active contacts | Workspace, not per seat |
Two cells in that table say no in the right hand column, and they are there on purpose. Neither tool does what the other one does, and the question that matters is not which one wins but which of the two jobs is your working week.
Assembly pricing, and the figure that could not be read
Assembly publishes its ladder in dollars and defines every tier with two limits that move together: how many people from your team get in, and how many active contacts fit.
| Plan | Published price | Period | Internal users and active contacts |
|---|---|---|---|
| Free | $0/month | Monthly, permanent | 1 user, 5 contacts, 3 apps |
| Starter | $29/month | Billed annually | 1 user, 50 contacts, 5 apps |
| Starter | $49/month | Monthly | The same limits |
| Professional | $90/month | Billed annually | 3 users, 500 contacts |
| Professional | $99/month | Monthly | The same limits |
| Advanced | Not readable on its page | Billed annually | 5 users, unlimited contacts |
| Enterprise | Contact us | Custom | Unlimited users, contacts and apps |
Prices checked on 8 September 2026: Assembly.
That Advanced row deserves an explanation, because the honest thing is to leave it empty. The price on that card is drawn by an animated counter, and the check made on 8 September returned a string of digits that plainly is not a figure, after three attempts against the official page itself. The rest of the table read correctly and is theirs. That one number did not, so no invented figure stands in for it here: if the Advanced plan is part of your decision, ask for it in writing before you sign.
Usage sits on top of the subscription. Extra build credits cost $0.60 each up to a monthly ceiling, every app beyond the five included costs $5 a month, and charging your clients carries payment processing fees, with better rates on the higher plans that the page does not quantify. None of that is a trap, but it changes the result of a spreadsheet built from the base fee alone.
Two counters that rise at once
The interesting thing about Assembly's model is that the invoice grows for two separate reasons, and in your business those reasons almost never move together. Hiring a second person moves you up a tier even if you have not won a single new client, because the entry paid tier stops at one internal user. Winning clients moves you again, this time on active contacts.
For a five person firm with a stable book, that double counter is predictable and easy to budget. For a content agency it is not, because headcount and client list move in different weeks and for different reasons. Here the price belongs to the workspace and the limits cover the whole of it, so adding somebody to the team does not open a new line on next month's bill. The current figures live on the pricing page, which reads the live catalogue.
It is worth understanding what counts as an active contact, because it is not the same as a stored contact. In their model it is the person who interacts during the billing month, so a campaign that wakes up half a dormant list shows up in that month's fee rather than the next one. It is a defensible model and a common one, but it taxes exactly the good months, which are the ones where nobody feels like auditing an invoice. Here only one of the five quotas is soft, the contacts reached by message automation, and above the entry tier it has no ceiling at all. Nothing is ever refused: the automation keeps sending.
There is a second detail worth settling before you compare baskets: client portal accounts are not team seats. A client with three people looking at approvals does not consume three places on your plan, which is the exact opposite of counting active contacts.
What is missing: publishing and resale
Its pricing page mentions no social publishing function at all, and that is not an editing oversight: it is the border of the category. Assembly delivers services inside a portal. If what you sell is social media management, the calendar, the scheduling, the inbox and the metrics will come from another tool, and that is the real cost of choosing it as your centre of gravity.
The second absence weighs differently depending on your model. Assembly lets you remove its badge from a certain tier and tune client access permissions on the next one, and that is visual customisation. It is not resale: there is no mode in which the platform sells as if it were yours, with your sub accounts and your invoice to the end client. If that is what you were after, the comparison you need is in the GoHighLevel alternatives, and the full map of what each vendor calls white label is in the white label guide for agencies.
GoFeed has no resale either, and that deserves saying just as plainly. What it has is branding: your palette, your logo and your agency name in the client portal, in the emails that go out and in the commercial documents, inside agency and business workspaces. Your client sees your brand. They do not see a platform you can invoice as a product of your own.
What the client actually walks into
The two portals look alike in a screenshot and differ in what sits inside. In Assembly's the client finds files, messages, invoices and whatever apps you built for them, which is a genuinely good idea when your service is a deliverable and a conversation.
In GoFeed's portal the client finds the content before it exists on their profile. They see the post exactly as it will go out, approve it or send it back with a comment attached to that piece, download the files in their folder and follow the open threads. Approving is not theirs alone: somebody on the team can approve the same post from the app, and whichever yes comes first is the one that counts. How that is assembled is on the client portal page.
The practical difference shows up on the day of the argument. When a client says they never saw a post that went out, what settles the conversation is not a chat log: it is the record of who said yes, when, and to which version.
Everything in this article happens in one place in GoFeed.
Try it freeWhat Assembly does better
Three concrete things, and all three are genuinely theirs.
The first is the free plan, which is permanent rather than a trial window. With one internal user, five active contacts and three apps, it includes the portal, the CRM and messaging. There is nothing equivalent here: there is a fourteen day trial, card required and nothing charged until day 15, and, when a workspace lapses, a floor designed to keep the data rather than a tier anyone signs up for, and calling that a free plan would be a lie.
The second is the app builder and what surrounds it. Hosting and the AI usage of published apps are included in the price, with no separate per client charges, and unused build credits roll over for a month, which absorbs the spikes. If your service is delivered as a small application per client, almost nobody else does that.
The third is the client experience itself. It is the part of the product they have spent years on and it shows in the details: the way the client gets in, the order of things inside, the messaging. If what you sell is delivered inside a portal and never passes through a publishing calendar, that ground is theirs.
The reasonable conclusion is not that one replaces the other. Assembly is a professional services portal with a CRM and apps; this is a content tool with a portal on top. If your week is made of pieces to plan, approve and publish across fourteen networks, and you also want the client to walk into it with your brand in front, you are in the other category. If your week is delivering reports and engagements inside a portal, the honest comparison is against Wayfront rather than against us.