Four different things get sold under the white label label: reports with your logo, a panel in your colours, your own domain, and full resale of the platform. They cost orders of magnitude apart and almost no vendor spells out which one you are buying, so the useful question is which surface ends up carrying your brand.
Four things, one word
The confusion is not accidental: all four read the same on a pricing page, and only one of them genuinely changes the relationship with your client. From least to most, this is what is on sale:
- Reports with your logo. A PDF that goes out with your mark on the cover. It is the cheapest and the most common, and it usually appears on the second tier of any social tool.
- The panel in your colours. The client logs in and sees your palette, your logo and your name instead of the vendor's. It changes the perception, not the web address.
- Your own domain. The client arrives through an address of yours, sometimes with a branded login screen and even a branded mobile app. This is where the real money starts.
- Full resale. You create sub accounts, you set the price, you invoice, and the vendor appears nowhere. That is a business model, not a feature.
There is a fifth that sometimes slips into the same box and is not white label at all: removing the vendor's badge. Several tools sell as customisation the simple fact that their name disappears from a corner, without yours appearing anywhere. It is legitimate and sometimes enough, but it is a subtraction rather than an addition, and it should not cost what a whole panel carrying your identity costs.
A tool that gives you the first and a tool that gives you the fourth use the same word on their site. Mixing them up is how an agency discovers in week two that the client still sees a logo that is not theirs.
Who gives you what
This table ranks by scope rather than quality, because scope is what was being compared badly. Every cell was read on the vendor's own page and none of them is a generous reading: where the page says nothing, the cell says so too.
| Tool | Reports | Panel | Own domain | Resale |
|---|---|---|---|---|
| GoHighLevel | Yes | Yes | Yes, mobile app as an add on | Yes, on the top tier |
| Vendasta | Yes | Co branded only on the entry tier | Yes, from the second tier | Yes, from the second tier |
| SuiteDash | Yes | Yes, from the cheapest plan | Yes, from the cheapest plan | Not published as its own mode |
| Sendible | Yes | Paid add on, upper tiers | Not confirmed on its page | Not published |
| Vista Social | Yes | Yes, from its third tier | Not published | Not published |
| GoFeed | Yes, in agency workspaces | Yes, portal, emails and documents | Separate add-on, agencies | No |
Two rows in that table need explaining and both are ours. The first is that the monthly PDF report is an agency workspace feature, while analytics belong to every workspace. The second is the domain cell, and a whole section below goes to it, because that is where this market overclaims most.
What each tier costs
The figures come from each vendor's own page and are the ones published on 8 September 2026. Each in its own currency, unconverted.
| Tool | Where white label appears | Published price of that tier |
|---|---|---|
| SuiteDash | START plan, the entry one | $19/month or $180/year |
| Vista Social | Scale plan, reports and dashboard | $349/month or $3,638/year |
| Vendasta | Professional, minimum monthly spend | $499/month minimum spend, one year contract |
| GoHighLevel | Agency Pro, with SaaS resale mode | $497/month or $4,970/year |
| GoHighLevel | Branded mobile app, add on | $497/month on top |
| Sendible | Paid add on on upper tiers | Not readable on its page |
Prices checked on 8 September 2026: GoHighLevel, Vendasta, SuiteDash, Sendible, Vista Social.
The Sendible row deserves an honest note. Its page paints the price cards with JavaScript and the check could not read the figures: all that was confirmed from its own HTML is the tier structure and that white label is a paid add on reserved for the upper levels. Amounts do circulate in secondary sources, they contradict each other, and that is why none is printed here. If Sendible is on your shortlist, ask for the add on price in writing.
Vendasta deserves one too, because its model is not a subscription fee. What you commit to is a minimum monthly spend inside its own product catalogue, with an activation fee of the same amount and a one year contract from the second tier onwards. The entry tier gives you co branding only, not white label, and extra seats are billed separately. A spreadsheet that writes down "white label from 499" without those four conditions is a badly built spreadsheet.
Your own domain is a separate decision
This is where precision matters, starting at home. GoFeed branding covers three surfaces: the portal the client logs into, the emails that go out, and the commercial documents, all carrying your palette, your logo and your name. It is a feature of agency and business workspaces. Putting that portal on a subdomain of yours is a separate purchase, the Custom domain add-on, and sending the emails from an address of yours is another, Email domain; both agency-only, and you buy one or both. Saying it any other way would be selling you the third item on the list while handing you the second. What it does cover, with screenshots, is on the branding page, and the detail of what changes on each surface is in the white label feature piece.
It is also worth knowing what gets customised on each surface, because "emails under your brand" means different things in different tools. It can be the email template, it can be the sender the client sees in their inbox, and it can be the domain the mail leaves from. Those are three chained technical decisions and only the first is design; the other two touch your domain configuration, and the day they break they break silently, with mail nobody receives.
The reason this matters is practical rather than aesthetic. Your own domain means login emails from your address, a certificate to maintain, a subdomain to configure, and an address that survives if you ever change vendor. It is systems work, which is why the tools that offer it either charge for it or push it up a tier. The striking exception in this market is SuiteDash, which includes it on its cheapest plan along with the login screen and a branded mobile app.
The questions that prevent the surprise
Before signing, four separate questions, because a salesperson will answer them as one:
- Which surfaces end up under my brand: the panel, the reports, the outbound emails, the documents, the mobile app?
- Which tier does each of them appear on, and which is an add on with a price of its own?
- Does the client arrive through an address of mine or the vendor's?
- Can I invoice the end client myself, or does the vendor invoice them while I resell around the edges?
The order of those questions matters. Agencies tend to start from the price and work backwards to the scope, which is how a cheap tier that only rebrands a PDF ends up compared against an expensive one that hands over the whole platform. Start from the surfaces, decide which of them your clients actually look at, and only then read the ladder.
And a last one almost nobody asks: what happens to the customised surfaces the day you leave. A panel in your colours switches off without consequences. A domain published to your clients for two years does not: there are saved links, old emails and clients writing to an address that stopped existing, and that move gets paid for in phone calls.
If you are assembling the whole basket rather than this one piece, the walk through by category is in the best software for a marketing agency, and the current figures for our own plans live on the pricing page, which reads the live catalogue.
Everything in this article happens in one place in GoFeed.
Try it freeWhere each one wins
SuiteDash wins on scope against price, and not narrowly: extreme white labeling with your own domain, login screen and mobile app from the entry plan, with unlimited clients and staff on a flat rate. If your only requirement is that the client never sees the vendor's name, it is the cheapest published answer on the market.
GoHighLevel wins on resale. Its SaaS mode creates sub accounts automatically so you can resell the platform as your own product, and on top of that it lets you rebill telephony and email with your own markup. That is a business inside the business, and no content tool, ours included, competes there. What to calculate first is the usage: SMS, email, phone numbers and AI features are billed separately from the subscription, and several add ons carry prices of their own.
Vendasta wins on catalogue. Its minimum spend is consumed inside a broad store of its own products you can resell, including assisted social management, and it offers invoiced billing with payment terms at the top level.
Vista Social wins on white label inside a real social tool. From its third tier the branding covers reports and the dashboard, with multi stage approval flows and review monitoring across several platforms, which is exactly the ground a content agency works on.
And Sendible wins on something a white label table never shows: unlimited users on every plan, with no per seat cost. If your problem is a team growing faster than the client list, that is worth more than a logo. For the rest of the landscape, the contrast with the most aggressive suite in the bracket is in the GoHighLevel alternatives.