Linktree links, and charges to remove its own mark. Beacons gives a lot away and takes a nine per cent cut of what you sell until you move up a plan. Stan Store has no free plan and takes no cut at all. If you sell nothing, Linktree wins; if you sell regularly, the fee decides the invoice long before the subscription does.
What each one actually sells
All three present themselves as link pages and only one of them really is. The other two have built very different things on top of the same address.
| Linktree | Beacons | Stan Store | |
|---|---|---|---|
| The product underneath | A page of links | Creator tooling | A store shaped like a bio |
| Free plan | Yes, unlimited links | Yes, and a full one | No |
| Cut on sales | 9 % until the top plan | 9 % until Creator Plus | None from the product |
| Email to your audience | External integrations | Included, in tiers | On the Pro plan |
| Custom domain | On paid plans | From the first paid plan | Not published |
| Media kit for brands | No | Yes, it updates itself | No |
| Currency of the rate | Euros | Dollars | Dollars |
That table already gives away the conclusion. Linktree is a link tool with a shop attached; Beacons is a creator toolbox with the link page as its front door; Stan Store is a checkout that presents itself as a bio. Choosing wrong does not show in month one. It shows the day you start invoicing.
What each one costs today
| Plan | What it unlocks | Per month, billed annually | Per month, billed monthly |
|---|---|---|---|
| Linktree Free | Unlimited links and selling with a fee | 0 € | 0 € |
| Linktree Starter | Personalisation and basic analytics | 4.50 € | 6 € |
| Linktree Pro | Removes the mark, themes, advanced analytics | 10.50 € | 13 € |
| Linktree Premium | 0 % fee, dynamic links and data export | 27.50 € | 32 € |
| Beacons Free | Bio, media kit, store with a fee, auto replies | 0 $ | 0 $ |
| Beacons Creator | Custom domain and 500 emails a month | 8.33 $ | 10 $ |
| Beacons Creator Plus | 0 % fee, courses, memberships, unlimited email | 25 $ | 30 $ |
| Beacons Creator Max | Priority support and onboarding | 75 $ | 90 $ |
| Stan Creator | A full store with no platform fee | 25 $ | 29 $ |
| Stan Creator Pro | Funnels, dynamic pricing and email | 79 $ | 99 $ |
Prices checked on 6 September 2026: Linktree, Beacons, Stan Store.
One warning about that table: Linktree serves its prices in euros to anyone opening it from Spain, while Beacons and Stan publish in dollars, so two of the three columns move with the exchange rate. Stan's annual figures are 300 and 948 dollars a year, which is where the 25 and the 79 in the left column come from. Beacons gives two months a year to anyone paying up front and Linktree lands on a similar discount.
There is an asymmetry in the top plans that a table cannot show. Linktree Premium adds smart link routing, data export and social scheduling, which are features competing with a different category of tool. Beacons Creator Max mostly adds service: onboarding, priority support and a physical card. Stan Pro adds pure selling machinery. Three ladders climbing towards different places, even though the first rung looks alike.
What you pay to remove the mark
It is the most common spend in this category and the least understood, because it means something different in each of the three.
In Linktree, removing the mark is the Pro plan, which is 10.50 euros a month paid annually. Below that, on Free and on Starter, your page carries the Linktree logo in the footer even after you have paid to customise the colours. That is a perfectly legitimate product decision, and it is worth knowing that the middle rung does not solve it.
In Beacons you do not pay for that at all. The mark is not what separates the free plan from the paid one: what separates them is the custom domain, the email volume and the assistant credits. The Beacons free plan is by a wide margin the most generous of the three, with a media kit that updates itself, digital product sales, affiliate links and real time analytics.
In Stan Store the question does not arise, because there is no free plan. You come in paying, and in exchange the page is a store from day one.
Out of that comes a rule that works for all three: look at what the first paid plan buys before looking at what it costs. In one you buy appearance, in another you buy capacity, and in the third you buy the whole tool. They are 4.50, 8.33 and 25 in euros or dollars with three different meanings, and comparing them as if they were the same figure is the most repeated mistake in this category.
The sales fee decides the invoice before the subscription does
Here is the number almost nobody calculates. Linktree and Beacons take nine per cent of what you sell until you reach their top plan; Stan charges no platform fee on any plan and leaves you with the payment processor's cut, which in all three cases is a separate cost that has nothing to do with the product.
Translated into one month with a thousand in digital product sales:
- Linktree Pro is 10.50 of subscription plus 90 of fee: 100.50 euros.
- Linktree Premium is 27.50 and nothing else.
- Beacons Creator is 8.33 dollars plus 90 of fee: 98.33.
- Beacons Creator Plus is 25 dollars and nothing else.
- Stan Creator is 29 dollars and nothing else.
The crossover is easy to work out and worth writing down. On Linktree, moving from Pro to Premium pays for itself from roughly 189 euros of monthly sales. On Beacons, jumping from Creator to Creator Plus pays for itself from roughly 185 dollars a month. Below those figures the cheap plan with a fee wins; above them the expensive plan without one wins, and the gap widens every month.
The payment processor's cut does not go away in any of the three cases and is not charged by the tool. It is a percentage plus a fixed amount per transaction taken by whoever processes the card, so the zero per cent on the top plans means zero platform fee, not zero of everything.
Everything in this article happens in one place in GoFeed.
Try it freeWhich to choose, by where your money comes from
If your page exists to send people somewhere else and you sell nothing from it, Linktree is the answer and there is not much to argue. It is the fastest to set up, asks for the fewest decisions, loads best on an old phone, and is the one most people recognise when they tap it. Starter is enough to make it look like your brand, and moving to Pro only makes sense if the footer mark genuinely bothers you.
If your money comes from brand collaborations, Beacons is the clear case. The media kit that updates itself from your own metrics is exactly the document asked for in every negotiation, and having it live rather than rebuilding a deck every quarter is worth more than any single feature on the list. Its free plan holds far longer than the free plans of the other two.
If your money comes from selling straight off the link, Stan Store is the one built for that. Checkout, the product, payment plans and campaign tracking are the entire product, and its 29 dollars a month stop looking expensive the moment you set them against nine per cent of serious revenue. The Pro plan adds funnels, dynamic pricing and email, and that is a purchase that only makes sense once there is volume to optimise.
There is a fourth case that fits none of the three cleanly: the creator whose income is still mostly irregular. A month with one collaboration and no sales, followed by a month with a launch, punishes every pricing model here in a different way. The honest move there is to start free, keep the receipts for three months, and only then run the crossover sum above with your own figures rather than with somebody else's example.
What none of the three solves: running several brands
All three are designed for one person and one page. With three or four projects you end up with three or four accounts, three or four passwords and three or four invoices, and each one's analytics live in their own dashboard with no way to read them together.
Linktree has an answer to this in its agency plan, priced on request, with team seats and single sign on. Beacons and Stan do not address it. If you run brands for other people the arithmetic gets uncomfortable quickly: ten brands on Linktree Pro is 105 euros a month in link pages alone, before a single post has been scheduled.
That is the point where it makes sense to look at tools where the link page hangs off the brand instead of being a separate product. GoFeed works that way: every brand in the workspace gets its own, with its colours and its daily stats, inside the same subscription you plan and publish with. It is one option among several, and the full list is in the Linktree alternatives.
If you are adding this subscription to the three or four you already pay, the whole sum is in what a social media stack costs. And if what you want is for the page itself to work better, whoever serves it, the practical guide is how to build a link in bio page that converts. The head to head with the largest of the three is in GoFeed compared with Linktree.