Linktree alternatives: what to check before you move your link

Before the price, decide what your bio is for

Most people start this search by looking at what each option costs and end up choosing badly, because all four tools in this list look identical on screen: a page, some buttons and a short URL. The question that actually settles the decision is duller than that. Does your bio route traffic or does it take money?

If it routes traffic, what matters is how long it takes to change a button on the day something ships, what the analytics hand back, and whether the page can carry your brand without looking like a template of a template. If it takes money, what matters is the cut, the checkout and what happens when somebody asks for a refund. Those are two different purchases, and the pricing pages are written so they look like one.

The row most people skip is the last one. Three of these four are standalone products: you sign in, edit the bio and leave. The fourth does not exist on its own, and that is both its argument and its limit.

There is a third question almost nobody asks and it decides the outcome six months later: how many bios will you have in a year. With one, any of the four does the job and the price difference is noise. With six, the administration starts to cost more than the subscriptions, because that is six passwords, six invoices and six places to check whether somebody left a broken link up.

What each one costs today

The figures come from each vendor's own page and they are not like for like: Linktree publishes in euros while Beacons and Stan Store publish in dollars, so the exchange rate moves the comparison by a few points depending on the day.

Prices checked on 6 September 2026: Linktree, Beacons, Stan Store.

Two warnings about that table. The first is that the commission weighs more than the subscription as soon as you sell anything real: the 9 % Linktree and Beacons take on their lower plans overtakes the gap between tiers at very little volume, which is exactly why both sell the top tier on the promise of a zero cut. The second is that Stan Store has no free tier at all, and offers a 14 day trial instead.

Linktree, when the page is already enough

Linktree has the advantage of having done one thing for years, and it shows in the details that only surface when you are in a hurry: the editor is fast, there are a lot of templates, and the mobile app lets you move a button from the bus. Its free tier carries unlimited basic links, which for most accounts is literally everything needed.

The way features are split across plans is clear. Starter gives you personalisation and basic analytics. Pro is where the Linktree mark disappears from your page and custom themes, fonts and layouts appear, along with advanced analytics and mailing list integrations. Premium adds the zero seller fee, data export and dynamic link routing.

That split is worth reading carefully, because the feature almost everyone assumes is included, removing the vendor's mark from your own page, sits two steps above the entry plan. It is a common pattern in this category, and it explains why comparisons that only look at each tool's cheapest tier tend to compare plans nobody actually ends up on.

If you have one account, one link and no wish to complicate things, this list ends here and the rest of the piece is curiosity. The piece by piece comparison is in GoFeed versus Linktree.

Beacons and Stan Store, when the bio takes money

These two are not Linktree alternatives in the strict sense: they are selling platforms that happen to have a link page. Beacons starts on a free tier with a 9 % seller fee, and that fee drops to zero from Creator Plus, which also throws in a free custom domain. Stan Store is blunter about it: there is no free plan, there are two plans, and its own site says it charges no transaction fee.

The practical rule for choosing between them is the kind of product. Beacons suits the creator who mixes sales, sponsorships and several income streams, with a dashboard that wants to look like a business. Stan Store is built around the digital product and the booked session, and trades design flexibility for a purchase funnel with fewer steps.

The real cost of either is not the subscription, it is the migration. Once your catalogue, your buyers and your order history live inside one of these platforms, switching stops being a matter of moving a link and becomes a matter of moving a business. It is worth going in knowing that. The direct contrast between the three is in Linktree, Beacons and Stan Store.

The GoFeed Bio, when the link is the last piece of the content

This is where being exact matters. The Bio is a link page per brand, with 16 templates, YouTube and Spotify embeds and click stats per link and per day. It sells nothing: there is no storefront, no basket and no checkout. If your bio has to accept a payment, this is not your tool and the two sections above are.

What it does do, and none of the other three can, is live in the same place as the calendar that pushes the link. An agency with eight brands has eight pages inside one workspace, under the same permissions, without eight separate subscriptions somebody has to remember to renew. The Bio add-on buys exactly three things and they are worth naming: it removes the tool's mark from the page, it opens the daily detail in the analytics, and it allows custom slugs. It does not include a custom domain: the page lives on the site's domain, and the Custom domain add-on covers the app, not the bio page.

There is another difference that only shows up when the link is not yours. If the bio belongs to a client and somebody on your team runs it, standalone tools turn that into a shared account whose password circulates in a chat. When the page lives inside the workspace, access is granted and revoked like any other permission, and the day that person leaves the team the page stays where it was.

One detail is a quiet advantage: clicks are stored from day one whether or not you have the add-on, so switching it on in March draws the chart back to January. How the page is assembled is on the Bio product page, and what gets measured on each link is in the link in bio guide.

Where we are not the answer

Three cases, and in all three the honest recommendation points somewhere else on this list.

The first is selling. If your page has to take money, Stan Store or Beacons win that conversation outright, because payment is their product and it does not exist here. There is no nuanced version of this.

The second is the domain. If what you want is the page on your own address and nothing else, Beacons includes it from Creator Plus, while here the bio page never leaves the site's domain, so no purchase gets you that one thing.

The third is having one account and nothing more. If you publish for yourself, on one network, and the bio is five links you change every couple of months, putting that inside a content management suite is more tool than the problem asks for. Linktree on its free tier does that job and charges you nothing.

The maths changes when there are several brands, when the same person runs both the bio and the content that pushes it, or when the link belongs to a client and has to survive that person leaving the team. In those three cases, keeping the page where the calendar already lives stops being a convenience and starts being less work every week. Current figures for each plan are on the pricing page, which reads the live catalogue.