The dashboard gathers the campaigns, the audiences and the performance of the Meta, Google, LinkedIn, TikTok and Pinterest accounts each brand has connected, with spend and result in the same list. Google sits there in read only mode: its campaigns are created in Google Ads, and here they are read alongside the rest.
What each platform actually allows
A dashboard that puts five platforms in one list has an honesty problem before it has a design problem. The five do not offer the same things, and a screen that draws them as identical ends in a button that returns an error the moment somebody has decided to use it. So the control is only drawn where the platform serves it, and that is why this table comes before any other explanation.
Here is what each platform really allows from the dashboard, taken from what each one opens up to a third party rather than from what it would be reasonable to assume.
| Meta | TikTok | ||||
|---|---|---|---|---|---|
| Campaigns and their spend in the list | Yes | Yes | Yes | Yes | Yes |
| Building the campaign from here | Yes | No | No | No | No |
| Ad sets you can edit | Yes | No | No | Yes | No |
| The account audiences | Yes | Yes | Yes | Yes | Yes |
| Reach estimate while you target | Yes | No | No | No | No |
| Company lists | No | No | Yes | No | No |
| Search terms and the keyword planner | No | Yes | No | No | No |
| Boosting a post that already went out | Yes | No | No | No | No |
That table reads better down the columns than across the rows. Meta is the only platform whose whole hierarchy can be built from here, and everything else is best understood as Meta minus whatever that platform keeps to itself. Google brings two things nobody else has, the real search terms and the keyword planner, and in exchange it does not let a campaign be built outside its own tool. LinkedIn contributes company lists, which is targeting by organisation rather than by person and has no equivalent on the other four.
Google is read here and built there
This is worth saying without softening, because it is the question that arrives most often: Google campaigns are not created in this dashboard. They are created in Google Ads, with their objectives, their bidding and their structure, and what the dashboard does with them is read them and put them next to everything else.
It is not a gap we plan to paper over with a friendly sentence. Google models its reporting in a way that looks nothing like the other four: its own query language, its own field names, and that distance is real. What is ours is the work of translating those numbers into the same columns as the rest, so that a brand's month can be looked at whole instead of in four tabs added up by hand.
In exchange, Google is the only platform that brings in the two questions that move the most money in a search account: what people actually typed before they saw your ad, and how much volume a term has before you bid on it. If your work is search, that pair of screens is half the reason to connect the account at all.
One ad account per brand
The connection is made on the brand and not on the workspace. It is a small decision with large consequences: one brand's data never mixes with another's, nobody has to remember which client they were in, and a report coming out of one brand cannot accidentally drag in another brand's spend.
For an agency that is most of the problem solved. Running paid media for six clients at once rarely fails for lack of metrics; it fails through confusion, a screenshot from the wrong ads manager, one month compared against another client's month. When each account hangs off its brand, that class of mistake stops being available.
Connecting is not identical on all five, and it helps to know before you sit down to do it. On most of them the ad account travels with the social account you already connected, so the natural order is profile first, ad account second. Google goes its own way and connects on its own, with no need for that brand to have any profile connected, which is useful for a client who only buys search and publishes nothing.
For a creator or a company running their own work, the same structure separates two lines of business without setting up two workspaces. And in an agency there is a per client switch that shows their campaigns in the portal, read only, and only if you turn it on. It ships off.
Spend, next to what you publish
Having the campaigns where the content is has nothing to do with looking tidy. It is that the two questions asked at the end of the month get answered on one screen: what did we publish, and what did we buy. A reel that worked on its own and an ad set that cost twice what was planned explain each other better together than apart.
Video creatives come from files already in the workspace, without uploading them by hand on every platform again. And on Meta you can boost a post that already went out organically, which is the most common shortcut and also the easiest one to get wrong. When it is worth doing is covered in the guide to boosting organic posts.
Account audiences can be seen and managed on all five platforms, which is more than people tend to assume, and on Meta there is a reach estimate returned by the platform itself while you build the targeting. LinkedIn brings its own thing: company lists, targeting by organisation rather than by person, which is why a B2B acquisition campaign gets built there rather than somewhere else.
Metrics arrive with their name and their rule attached. CPM, CPC, CPA and ROAS mean different things depending on what you sell, and confusing them is the fastest way to approve a campaign that does not deserve it. Each definition and each trap is in the ad metrics guide, and if you would rather run the maths on your own figures first, there is the CPM, CPC and ROAS calculator.
Everything in this article happens in one place in GoFeed.
Try it freeWhat the dashboard does not do
Four things, and none of them is an oversight.
- It does not write your ads. Not the copy and not the images. What exists is a door for your own assistant to work inside your workspace with your permissions, and that is a product decision rather than a missing feature.
- It does not invent an attribution model of its own. Every platform counts what it counts, with its own window and its own criteria, and adding five numbers that measure different things produces a total that does not exist. For real cross channel tracking there are UTM parameters and your web analytics.
- It does not publish organic content. That is the calendar, and an ad account is connected separately from the social account. Two things in the same workspace, handled in different places.
- It does not replace each platform's own ads manager. There are fine grained controls that only live there, and the dashboard does not pretend otherwise.
The principle underneath is always the same: a missing control beats a broken one. A button drawn for an operation the platform never had is not a minor inconvenience, it is an error that shows up once you have already committed to the action, usually with the client watching. That is why the table above carries as many noes as it needs.
How many accounts fit
Connected ad accounts are one of the five plan quotas, and they behave as a hard ceiling rather than a warning. Disconnecting an account returns the seat to the workspace and it can be used for another brand, so trying an account for a month and letting it go does not leave you paying for it forever.
The ads module sits on the second tier of each profile rather than on the entry one. A creator or a company connects their own account; an agency runs one per client, and what this module really solves is running several at once without mixing them up. The current figures for each tier are on the pricing page, which reads the live catalogue, and that is why they are not printed here.
If you want to see how an account is connected and what shows up afterwards, the ads page walks through it. The order we would suggest is to connect the brand that moves the most spend first, watch a whole month with its numbers next to its calendar, and only then bring in the rest.