Postiz is open source and self hosting it costs no licence: for anyone who can deploy and will genuinely maintain the server, beating any subscription on price is easy, and saying otherwise would be dishonest. The real comparison is not the amount. It is what you keep maintaining, and what surrounds publishing once publishing is not the whole job.
What this comparison is actually about
Both schedule and publish, and on that layer they resemble each other more than either website would admit. The difference sits before, in who stands the service up, and after, in what happens once the piece has gone out.
| Postiz | GoFeed | |
|---|---|---|
| Open source | Yes | No |
| Documented self hosting | Yes, across several providers | No |
| Networks covered | More than thirty per its site | Fourteen connectable |
| Generates captions and images | Yes, tiered by plan | No, and it is not planned |
| Per network analytics | Yes, on the paid plans | Yes, on six networks |
| Inbox with messages, comments and reviews | Not on its pricing page | Yes |
| MCP door for your own assistant | Not on its pricing page | Yes, with 77 tools |
| The billing unit is | Connected channel | Workspace |
The fourth row is the one most people read backwards. Postiz generates content and GoFeed does not, and that is not a gap waiting to be closed: it is a product decision, explained in the section about the MCP door.
What Postiz costs, and what it does not
Postiz has two paths and they are worth separating, because the pricing conversation changes completely depending which one you take. The hosted version charges by connected channel, with unlimited posts on every tier and a seven day trial. There is no free plan on the cloud version.
| Plan | Channels | Team members | Per month |
|---|---|---|---|
| Standard | 5 | None | $29 |
| Team | 10 | Unlimited | $39 |
| Pro | 30 | Unlimited | $49 |
| Ultimate | 100 | Unlimited | $99 |
Prices checked on 8 September 2026: Postiz.
The second path is what makes Postiz interesting: the software is open and there is official documentation for deploying it across several cloud providers. The licence costs nothing. What costs is the infrastructure you rent, and Postiz does not publish that amount because it does not depend on Postiz: it depends on the provider you pick and the machine size you need.
This has to be said without qualifying it into nothing. For a developer who already has a server running, who can read a deployment file, and who does not consider glancing at a dashboard once a month to be work, Postiz is extremely hard to beat on cost. Any subscription, this one included, comes out more expensive than a container on a machine you were already paying for.
What you keep maintaining yourself
The price of a self hosted service is not on the cloud invoice, it is in hours. Listing them is worth doing, because they are always the same and almost nobody counts them when running the comparison.
- Upgrades. A new version does not arrive on its own. Somebody decides when it goes in, puts it in, and fixes whatever breaks in the attempt.
- Backups, and restoring them. Making backups is easy. Proving they restore is the part almost nobody does until the day it is needed.
- Platform credentials. Publishing to a network is not only connecting: there are apps to register with each platform, permissions to request and reviews to pass, and that comes back every time a platform changes its rules.
- Expiring tokens. Connected accounts disconnect themselves periodically and have to be reauthorised, on every network and for every brand.
- Being available. If the nine in the morning post does not go out, the person looking at it is you, and there is nobody to write to.
It is also worth reading the entry tier of their cloud with the same magnifier, because it carries a line that changes how it is used: the $29 plan includes no team members. The moment a second person touches the calendar, the next tier stops being optional, and that comparison has to be run with the same channel count in both columns or it compares nothing.
None of those five things is hard. All of them together are a small, constant job, and the honest question is what your hour is worth. If it is a project you enjoy, the balance falls to Postiz with no argument. If you are a creator already struggling to keep the calendar fed, that small constant job is exactly what you do not have.
What the MCP door does, and what it does not
Postiz includes AI generation of text, images and video, tiered by plan. GoFeed generates nothing, and that sentence is literal: it writes no captions, creates no images, and there is not one model call anywhere in its integration layer. It is not a pending feature, it is the shape of the product.
What exists instead is a door: an MCP server with 77 tools, 40 that read, 34 that write and 3 that destroy, so your own assistant, Claude or ChatGPT, works on your data with your permissions and with the model you pay for. The practical difference is whose model it is and whose cost: here the assistant is yours and the product is the data source, not the generator. How it is connected is on the Claude and ChatGPT page.
It is worth saying why it was built that way, because it is not laziness. A product that generates content has to pay for every word it writes, and that cost ends up on the customer's invoice dressed as credits. A door pays for nothing: it puts the data within reach of the assistant you already have and leaves the model cost where the customer can choose it.
That distinction also settles who wins the comparison. If what you want is the tool to write the caption, Postiz does that and this does not. If what you want is your assistant reading your real metrics and drafting next month's calendar from them, this is the door built for that.
Everything in this article happens in one place in GoFeed.
Try it freeWhat a creator gains beyond publishing
With the audience gate stated up front, because it matters: several of the features surrounding publication in this product belong to agency workspaces and a creator does not have them. Client approval, the client portal and the commercial documents live there, and claiming a creator buys them would be a lie.
What a creator workspace does hold is this. Analytics on six networks, with around thirty metrics documented alongside their aggregation rule: reach is never summed across days, engagement rate is recalculated from the period totals, and demographics exist on Instagram and YouTube and nowhere else. An inbox that treats messages, comments and reviews as three kinds of the same object, with Google Business reviews in the same thread list as an Instagram message and a clock marking a message overdue at 24 hours.
A Bio page per brand with sixteen templates and per day stats, where Bio Pro buys three concrete things: removing the mark in the footer, the daily detail, and custom slugs, which is not the same as a domain of your own. Message automation on Instagram and Facebook, tasks, and importing from Drive.
The price goes per workspace rather than per seat, it includes VAT, the Spanish value added tax, and there is no charge per post. The figures live on the pricing page, which reads the live catalogue. If what you are deciding is whether to assemble publishing yourself or buy it finished, the underlying comparison is in a posting API or a product.
What Postiz does better
First and most important: it is open, and that is not a marketing label. You can read the code, change what you do not like, host it wherever you want and take it with you the day you get tired, depending on nobody's roadmap and on no company still existing in three years. No subscription buys that, and this one does not either.
Second is the reach of its network list. More than thirty per its own site, including several you will not find here: X, Mastodon, Slack, WordPress, Medium, Dev.to and Hashnode among them. For anyone publishing to technical blogs as well as social networks, that is a daily working difference, not a brochure one.
Third is unlimited posts on every paid plan from the lowest tier, and fourth is the deployment documentation for AWS, Azure, GCP, Railway, Hetzner and Coolify, which is what separates a usable open project from a repository that only builds on its author's laptop.
The conclusion, stated plainly: if you can deploy, you enjoy maintaining your own things and publishing is nearly all you need, self hosted Postiz is the right answer and spending more would be throwing money away. If the server has to be maintained by somebody you pay by the hour, or if around publishing there is measuring, answering reviews and a links page you want in the same place, the sum changes and it is worth reading the full list of what a creator buys.